Category Archives: Communication

Sticking to apple

Why Do We Keep Buying Apple Products?

Why It’s So Hard To Change From Apple

The main ingredient for the success of Apple is the creation of its ecosystem.  Once a customer invests in this ecosystem ( A3 photocopeirs, Mac Laptops, Apple Notebooks, Itunes, Siri, Apple TV, IOS etc), the pain of disconnect is greatly enhanced.  The same can be said for bigger ticket items.  Once you’ve invested in a brand for such high ticket items, it’s rare to change due to the flow on effect of having to change so many other elements connected to your item.Read more